TijdOmTeSpelen.nl is a platform dedicated to sustainable, imaginative and educational play. With a strong reach among parents, grandparents, pedagogical professionals and toy lovers, I offer brands the opportunity to make their products and vision visible in a way that feels authentic and meaningful. Think inspiring blog articles, social video content, themed play inspiration and carefully curated campaigns.
I work with (or have previously worked with) brands that focus on…
- Open-ended and sustainable toys
Play materials that invite creativity, imagination and long-term use, and that grow with the child. - Educational toys
Toys that support learning through play, encourage problem-solving and stimulate cognitive development. - Sensory play materials
Materials that engage the senses and support exploration, regulation and discovery through hands-on play. - Seasonal table
Products that help bring seasons, rituals and storytelling into play and everyday family life. - Creative toys
Open-ended and creative materials that invite making, experimenting and self-expression.
What does a collaboration look like?
Every collaboration is unique. What always remains the same is my focus on quality, involvement and a visual style that resonates with my audience. Possible forms of collaboration include…
- Instagram Reels and Stories featuring inspiring play scenes
- SEO-optimised blog articles on TijdOmTeSpelen.nl
- YouTube Shorts or product demos, always shown in the context of play
- Guest blogs or educational contributions on your own platform
I like working with gifted products, so I can genuinely experience them and integrate them naturally into my children’s play.
Why collaborate with TijdOmTeSpelen.nl?
Each month, TijdOmTeSpelen reaches over 300,000 parents, grandparents and professionals through the website, Instagram and YouTube combined. The focus is on long-term impact: play that matters and content that inspires. Honest, thoughtful and experience-driven.
You won’t find loud or pushy promotions here, but authentic content about play, discovery and growing.
- +300,000 monthly views (website + social platforms)
- 90% of the audience consists of parents, caregivers or pedagogical professionals
- Focused on the Netherlands and Belgium, with a strong international audience
- Expertise in open-ended play and play for children with advanced developmental needs
Interested in collaborating?
Did this spark your interest? Great! Please send an email to info@nadizoetebier.nl or reach out via Instagram DM. Tell me about your brand, your values and what you’d like to create together. I’m happy to think along with you.
Prefer to brainstorm first? That’s always welcome. I’m genuinely curious about new products and initiatives.